Proptly installation
platform from 0 to 500k ARR

2023 - 2025

Challenge - 0 paying customers, one pilot program and no product market fit.

The company currently has no paying customers and is running a single pilot program. It has pivoted from developing a tool for installers to focusing on serving companies that need installation services and related reporting. The key question is whether to establish a single, standardized flow of information between the company assigning the job, the installer, and the client, or to build a flexible platform capable of accommodating various workflows and scenarios.


How did we approach product market fit ?

  • Adopting a User-Centered Design (UCD) Approach: Prioritize building software that aligns closely with user needs and behaviors.
  • Synchronizing Sales Feedback: Actively incorporate insights from potential prospects to refine our offering.
  • Listening to Customer Needs: Stay attuned to customer feedback to ensure our solution addresses their core pain points.
  • Focusing on simplifying EV Charger Installations: Focus on making the installation process for EV chargers seamless and user-friendly.
  • Embracing the Infinite Game Mindset: Build long-term relationships with clients by delivering ongoing value and fostering trust.



First we need to build communication between routing operator and contractor. So we conclude design sprint workshop




Thanks to workshop we got aligned vision for our prototype






Final handoff file for developers




Success - thanks to this feature, we successfully signed our first major client in the EV chargers industry, along with securing two additional new clients

We were committed to learning from our clients and validating ideas with them before moving into development.




Preview of few UI screens




Example of Automation explainer video for developers




Success - Thanks to our ongoing close collaboration with clients, we’ve grown our client base to 20 with 500k ARR and successfully attracted $4 million in investment. This milestone reflects the trust our clients place in us and the value we’re delivering.

Based on feedback from prospects and existing clients, we recognized the need to build a flexible platform capable of supporting all types of installations. This adaptability positions us to meet diverse client needs and establish a dominant presence in the market.